| Kelley Blue Book Suggested Retail Value |
Not Available |
|---|---|
| 2001 MSRP | $15,299 |
| 2001 Invoice | $14,237 |

Kia, which not long ago sold only the subcompact Sephia sedan and the small but sturdy Sportage SUV, is expanding. Kia added the Spectra sports sedan and the Rio mini four-door sedan during calendar year 2000. Planned for mid-calendar year 2000 are the Sedona minivan and a wagon version of the Rio. Kia's sales growth in the U.S. directly reflects the addition of models, so flying into the breech once more, Kia fires a broadside at the Camry/Accord class with the Optima. Toyota and Honda sales won't notice, but Kia's incremental sales gains will continue.
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