A rotund glasses-wearing man, proudly employed by the new i division of BMW, stood on a platform in front of a large photograph of some indeterminate European skyline. He looked quite self-satisfied, if a little nervous. For 15 minutes, he’d been moving around the room from one platform to another, like an actor in an awkward college staging of a Bertolt Brecht play.
“BMW i,” the man said, “heralds the dawn of a new age of electromobility.”
If history has taught us anything, it’s to be wary of Germans proclaiming “the dawn of a new age.” That said, the BMW i3, which enjoyed its international cotillion last week in Amsterdam, represents a substantial reimagining of how a car should drive, how we interact with our vehicles, and what, in general, a car should be. It’s a significant development in automotive history, and a remarkably nimble one given the size and pedigree of the company.Read More »from 2014 BMW i3, the electric revolution arrives: Motoramic Drives