Since 1951, Mercedes-Benz has sold more than 3.5 million high-end luxury cars, with the modern generation of S-Class, launched in 2005, having sold more than 500,000 units. After eight years in production, the current S-Class, known internally as model series 221, has grown old. Graybeard old. With today’s rapidly changing technology, car years are even longer than dog years, and eight-year-old models look like dinosaurs.
Fortunately for Mercedes and its battle with BMW and Audi for global luxury dominance, a new S-Class awaits. The company will officially unveil the car in Stuttgart later this spring, with cars going on sale later this year. In an effort to tease us — and the buying public — Mercedes opened the doors of the new S-Class to give us a peek at the interior. Inside a darkened photo studio in the shadow of the company’s headquarters, three cars with camouflaged exteriors were opened up to reveal the next definition of luxury from Mercedes that suggests a spa with four wheels, with aromatherapy that goes well beyond the new-car smell.Read More »from Hot massage, perfumed air coming to next-generation Mercedes S-Class