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Chevy’s apocalyptic Super Bowl ad for the Silverado disses Ford hard

By Justin Hyde | Motoramic – Fri, Feb 3, 2012 4:52 PM EST

One thing that's been absent from this torrent of car ads for Super Bowl XLVI has been any sense of rivalry, the Coke vs. Pepsi/Bud Light vs. Miller Lite corporate jousting that can often produce pure entertainment. Chevrolet has now filled that gap with this spot for the Chevy Silverado, suggesting should the world end, you won't want to drive a Ford.

The Chevy and Ford rivalry has picked up in recent years, thanks to a new sense of aggression at General Motors and some public smack talking by Ford execs, such as marketing chief Jim Farley's comments that he was "going to beat Chevrolet on the head with a bat."

Don't think those words weren't tossed around while Chevy and its ad wizards dreamed up a spot occupying $7 million of air time for the Silverado based on the idea that maybe the Mayans were right -- and so was Paul Thomas Anderson with his version of a certain biblical plague in Magnolia.

See Motoramic's roundup of all of this year's automotive Super Bowl ads here

 
  • Clifford Campos
    Clifford Campos  •  Carson City, Nevada  •  3 months ago
    A happy Ford 2003 F150 with 250,000 miles owner. Ford did not take a bail out,a very good thing in my book...
    • Clifford Campos
      Clifford Campos 3 months ago
      It was not taxpayer's money....
    • A Yahoo! User 3 months ago
      Happy Ford Owner 2003- F250, 136k miles, 2011 Ford Mustang, 2011 Ford Fusion!!! Ford did not take taxpayers money and Chevy has yet to pay the bail our money back!!!
    • Lightyear49er
      Lightyear49er 3 months ago
      My 1986 Ranger had over 250,000 on it when I sold it.

      My 2001 Taurus has 185,000 and still going strong.

      I had a few Chevrolet's in my past, they never last.
  • Len
    Len  •  Missoula, Montana  •  3 months ago
    GM bond holders got screwed during the bankruptcy. Pension funds lost money who had bought GM debt. I will NEVER buy another GM product...EVER! Ford made it without sucking off the taxpayers. Gives a whole new meaning to the name "Ford Tough!"
    • Jerry
      Jerry 3 months ago
      Too bad I can only like this once.
    • Bill
      Bill 3 months ago
      2012 Ford... Jap engine, chinese and jap parts. electrical, frame and chassis stamped and assembled in mexico. seats, leather and finishing parts from canada...
      "BUY USA!" what a fn joke. gm, ford and chrysler are not made in america folks.
      those days are history. just like coach shoes and levis... made in china.
    • coyote kid
      coyote kid 3 months ago
      Too bad ford doesn't live up to its motto. ford wimpy.
  • EB
    EB  •  Washington, District of Columbia  •  3 months ago
    Did part of the taxpayer bailout to GM pay for the new Chevy ad? The only American car I would buy is a Ford because I HATE paying for things twice!!!!!!!!!!!!
    • MichaelK
      MichaelK 3 months ago
      2 thumbs up...enough said
    • Dan
      Dan 3 months ago
      That would make a good commercial. " I BUY FORDS CUZ I HATE BUYIN THINGS TWICE! " Sorta like a country song video type kinda way
    • Peter
      Peter 3 months ago
      GM is paying back the taxpayer money back, I guess you don't look at the news.
  • Kevin
    Kevin  •  Chicago, Illinois  •  3 months ago
    I drive a Chevy, but I can say this. Chevy in no way, shape or form should be bashing any other company in their industry. They are the laughing stock of the crowd and should be counting their blessings the Government bailed their piss poor management and cross branding identity problems out.
    • MrNetvestor
      MrNetvestor 3 months ago
      Amen, Kevin
    • ChevyPride0310
      ChevyPride0310 3 months ago
      Well I do agree about the piss poor management, but it's just rival having fun. I bet if Ford did the same to GM it would be the exact same reactions. I'm a Chevy guy, but I do like Ford and Dodge to, I just hate jap imports.
    • Artur
      Artur 3 months ago
      you are so freking right i will vote for you president kevin lol
  • Kevin
    Kevin  •  3 months ago
    government motors should use that 7 million to pay back the tax payers.
    • Hurricane Mike
      Hurricane Mike 3 months ago
      When does Ford have to pay their bailout?
    • Terry
      Terry 3 months ago
      They already did pay it all back. Please know your facts before speaking.
    • Kidicarus
      Kidicarus 3 months ago
      They did pay it back, using the government's own money. Classic.
  • ARM
    ARM  •  3 months ago
    The funny thing to me about this commercial is that Hostess the maker of twinkie is in bankruptcy. I think I would pull this one.
  • Sara
    Sara  •  3 months ago
    lets remember folks FORD was the car company who didn't need a bailout!
  • tizzy
    tizzy  •  Auburn, Washington  •  3 months ago
    The fools at Government Motors should devote their energies to correcting that POS VOLT! The employees at FORD pay their taxes and it's those tax dollars that helped bail out the dinosaur known as General Motors. What should have happened is for both G.M. and Chrysler to fail. Anyone with the money and willingness could have then made an offer to buy their assets. Instead, OBAMA paid off his union thugs by giving them G.M. The entire mess STINKS, including their Super Bowl ad!
  • quietmike
    quietmike  •  Jackson, Tennessee  •  3 months ago
    Too bad they didn't mention the Chevy Volt caused all those fires in the commercial.
  • James
    James  •  Pasadena, California  •  3 months ago
    And the Motor Trend truck of the year for 2012 was - - - - F-150
  • ken
    ken  •  3 months ago
    Good thing about GM is you know they'll never go out of business. They'll always have the government to bail them out.
  • rrf
    rrf  •  Stone Mountain, Georgia  •  3 months ago
    Hows that chevy volt fire hazard doing ??
  • Egeon
    Egeon  •  Los Angeles, California  •  3 months ago
    I just don't understand watching an ad to see an ad.
  • matt
    matt  •  Minneapolis, Minnesota  •  3 months ago
    At least Ford didnt have to use $7 million dollars of taxpayers hard earned money to pay for a really stupid ad...
  • Rick
    Rick  •  Indianapolis, Indiana  •  3 months ago
    Looks like Detroit
  • SCOOTER SMOOTH
    SCOOTER SMOOTH  •  3 months ago
    twinkie...hahahahahahah that was funny
  • Randy M
    Randy M  •  North Little Rock, Arkansas  •  3 months ago
    This is what we get after the government bailed out GM( and still not repaid) hires a British advertising firm for 20 billion dollars?
  • maxx
    maxx  •  3 months ago
    All i can say is GM (government motors) took a taxpayer bail out, and no they did NOT pay back all of the money! Ford, took ZERO dollars and are doing great!!!! One more reason to buy a Ford!!!!!!!!!!!!!!!!!!!
  • GoTrojans
    GoTrojans  •  Irvine, California  •  3 months ago
    good way to spend some bailout money
  • anonymous
    anonymous  •  3 months ago
    Ummmm, where were the women?
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