Every kid who ever threw two Hot Wheels down the stairs at top speed has always wondered what it would be like to drive a real-life edition. Next year, Chevrolet will take a stab at answering that question by offering a limited-production Hot Wheels edition of its Chevy Camaro, the first time a full-size car has worn the Hot Wheels badge from the factory. Now all we need is some orange track and a launcher I could vise-grip to a cliff.
Designed by Chevy and Mattel's Hot Wheels stylists, the $6,995 Hot Wheels package can be bolted on to any Camaro trim level or body style, from convertible V6 to SS. It includes a few bits borrowed from the Chevy Camaro ZL1, special wheels with the required red stripe insert and a few Hot Wheels badges on the fender, trunklid and interior.
As far as Hot Wheels go, this is almost too restrained; where's the imagination that led to the Deora II or Twin Mill (a life-size version of which Hot Wheels uses today for promotions.) That tends to be the problem with concepts built for the Specialty Equipment Marketing Association show, the auto parts and add-ons convention that makes Las Vegas seemed restrained by comparison for a few days every October: The wildest ideas have no chance of being built, but the mildest, street-ready dress-ups do.
Then again, Hot Wheels has already built a loop-the-loop track. Chevy won't have any problem selling a few thousand of these kits, but how much could it get if it sold the chance to go upside down, just like when we were kids?