Why Ram’s “Farmer” ad was the best automotive spot of the Super Bowl

Last night's commercial onslaught for Super Bowl XLVII made for more Monday-morning debate than the game itself, between gross-out make-out sessions, a Clydesdale re-enacting "Lassie" and various ill-considered celebrity endorsements. With 12 spots in total, the auto industry was the largest driver of the night's advertainment, and of those, the best was one that had no stars, no special effects and no pre-game teasing: Ram's two-minute "Farmer" ad.