Three main competitors are the Lincoln Navigator, Mercedes-Benz GL-class, and the GMC Yukon Denali, and all of them fail to the Cadillac Escalade. I have an 07 Escalade myself, and with so many standard features with just five main ones being Onstar, air conditioning w/ dual zone automatic climate controls, 12-way power seats, an iPod and MP3 holder, and leather upholstery with heated front and rear seats, I drive to work, relaxed. I could probably get up at 3:00am. With the 10-minute drive to work, I'm refreshed and prepared, no matter what time of day it is. It's cause of my SUV. For $55,000, you get SO much; you get as much luxury and safety as Lincoln would charge for... $70,000. I guess that describes why the Cadillac Escalade isn't the world's 2nd favorite (2nd most popular) large luxury SUV out on the road today. It's beautiful, inside and out. And towing 7400 pounds would be useful if/when I have a big family with three kids, a wife, and a trailer with a few canoes or a small motorboat, and then some. People consider the Mercedes-Benz GL-class a main competitor to the Escalade. It's about $550 less than the Escalade, but in value, it feels like $10,000 less than the Escalade. It's a mammoth, and manly SUV, but all ages and all genders will respect this very powerful (403hp), very luxurious, and very versatile sport utility vehicle. Go Cadillac!