10 cars women love

Regardless of which direction the war of the sexes is leaning, one thing is certain: A gender gap still exists between women and men when it comes to buying a new car.

According to the third annual gender and car buying study by TrueCar.com, the brand with the highest percentage of retail sales to women in 2011 continues to be Mini (46.2 percent), followed by Nissan (45.7 percent), and Kia (45.6 percent) compared to 2010 when Mini (47.9 percent) came in first, followed by Kia and Honda respectively (46.8 percent and 46.0 percent).  On the flip side, 13 of the top 20 brands in 2011 with the highest percentage of male buyers were either exotic or luxury brands.

While the stereotype for men and women in relationships tells us that men lead with their head and women with their hearts, the opposite can be said of their decision-making at the car dealership. According to the results, female car buyers really gravitated toward practical cars; smaller, more fuel-efficient cars while it was male buyers, who preferred either a fast, sporty vehicle or more heavy-duty vehicle, like a large truck or SUV, basing their decision more on aesthetics than substance.

So what new cars are women buying? Let's take a look!

Volvo S40
Starting Price: $27,750
Percentage of female buyers: 57.9%
Promoted by Volvo as the "Fuel Efficient Sedan," is it any wonder that women were attracted to the well-priced S40, which retailed for about $27,750 and offered great fuel economy of 21 mpg city, 30 highway, and a combined 24 mpg? Sadly, the Volvo S40 was discontinued for the US market after the 2011 model year, but if you just gotta have this fun to drive, sport sedan we suggest you take a look at the 2012 Volvo S60 instead.

Nissan Rogue
Starting Price: $23,915
Percentage of female buyers: 56.9%
The first of three Nissan vehicles in this list, the Rogue packages a flexible interior offering room for five passengers or up to 57.9 cubic feet of cargo capacity. The small crossover SUV also boasts fuel economy of 23 mpg city, 28 highway, and 25 mpg combined, making it appealing to the woman who needs to carry kids and their gear while also offering an affordable starting price and fuel budget.

Volkswagen Eos
Starting Price: $34,350
Percentage of female buyers: 56.4%
At $34,350, the Volkwagen EOS is the most expensive of the cars on the women's list (compared to $82,100 for the Porsche 911 Carrera at the top of the men’s list). As the only convertible among the top 10 most popular new cars purchased by women its retractable hardtop with sunroof and respectable list of standard convenience and technology features makes it worth the price. Standard features like heated leather seats, dual climate control, and a touchscreen sound system combine with fuel economy ratings of 22 city, 30 highway, and 25 mpg combined to make this four-seat coupe a fun and sporty, yet value-oriented option for women who prefer open-air driving.

Volkswagen Beetle
Starting Price: $18,995
Percentage of female buyers: 54.6%
Volkswagen completely redesigned its Beetle for the 2012 model year to help it better appeal to male new car buyers, but that didn't keep it out of the hands of 54.6 percent of women shoppers in 2011. Even though the iconic little coupe no longer boasts a dash-mounted bud vase, the sporty four-seater does offer keyless access with push button start, an affordable starting price, and fuel economy ratings of 20 city, 29 highway, and 23 mpg combined.