Audi has made some major moves to appeal to gadget-loving luxury buyers with cool car technology in the Volkswagen luxury auto brand's 2012 Audi A7, A6, A8, and Q7 models.
Better than a backseat driver, its new head-up display, a version of what was initially used in military fighter jets, tells you how fast you're going and warns you when you're too close to the car in front of you—all within a driver's line of sight, with numbers and outlines virtually hovering in front of your windshield.
But this isn't exactly futuristic, space-aged technology. BMW has actually had head-up display in some of its more decked-out vehicles since 2003.
Still, Audi's newest tech features are beyond boast-worthy. Your spouse may just agree to spending a pretty penny on one of these decked-out cars because these very features are there with your safety in mind.
Perhaps one of the more visually-fascinating of these features is the thermal-imaging camera that can alert you when a pedestrian or maybe even a deer is about to cross in front of you when you're driving in the dark.
And Audi's Pre-Sense Plus safety system will apply the brakes in an emergency, for instance if it senses a potential collision with another vehicle.
Since it reacts to input from its electronic stability control, it can even take into account wheel slippage in wet weather and adjust accordingly. At the same time, windows and the sunroof are automatically closed, seat belts are tightened and your hazard lights go on, Audi explains.
Particularly helpful for the impatient New York City driver, Audi exclusively offers GPS navigation using Google Earth in the 2012 Audi A7 incorporating traffic data that's updated every minute and 15 seconds.
And technology these days isn't complete with some kind of touch pad, so its Multi Media Interface Navigation System has one that allows drivers to input their destinations for GPS navigation without even taking their eyes of the road.
Those interested in the technology more than the luxury vehicle itself might be disappointed however. There are no plans yet to make them available in more-affordable Volkswagen models.
For now, you'll have to pay $65,580 for the Audi A7 Prestige 3.0 TFSI package to get MMI Navigation, head-up display, thermal imaging, Google Earth plus the Audi Connect factory-installed wireless network, the company says.