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Kia Optima SX Limited Is one way to spend $34,900

America's most sort of exciting mid-sizer — the Kia Optima SX — just got better! Ok, not really better. Or faster. And there's no manual transmission. But it is more expensive in new SX Limited trim, almost reaching the $35,000 mark. What do you have to be high on to pay that for a mid-size sedan? Oh… right.

Mimicking their Super Bowl Ad, Kia launched the new trim with the little fairy dude and a Chicago-based Motley Crüe tribute band. What, no Adriana Lima?

It's also the same car from the commercial, distinguished by the shiny chrome wheels, red brake calipers and LED running lights.The SX Limited trim brings the car even closer to near-luxury with numerous chrome accents, wood-trim, Nappa leather, and a fancier headliner trim.

Otherwise, the Limited shares the Turbo's 2.0-liter GDI turbo with its Camry-and-everyone-else-besting 274 horsepower. It still also only comes with a six-speed automatic transmission.

Pricing details were absent from the release, but they mentioned a price south of $35,000 at the press conference and Car And Driver mentions a price of $34,900. That's a $7,650 increase over the base SX and uncomfortably close to some real luxury options.

The Optima SX is best-in-class with a price to match, but anything over $30,000 for a FWD mid-size Korean sedan seems odd. Either Kia customers keep buying the most expensive trims or someone in the accounting department has been snorting fairy dust.

 

78 comments

  • NakedTruth  •  2 months ago
    Slow your roll, KIA... Your trash has yet to be picked up on the curbside---please let a few years pass before you start "smellin' yourself". $35K? Really? Try again.
  • AMY  •  Los Angeles, California  •  3 months ago
    who needs the SX trim - the car already comes with more than any competitor standard....believe me I have one. and only paid 22K for it....I'm sure this article was put out at the requests of competitors who are losing big time for sucking so bad!! I was initially embarrassed to even consider owning a KIA but compared to anything out there it is hands down the best car - if you are into style and getting your moneys worth!!
    • Mitch 3 months ago
      "moneys worth" ? Go find out what its worth now that its used... take a towel
    • AMY 3 months ago
      that doesn't bother me - if you want a new car that's the price you pay - and I've got no problem having an awesome car.
  • 06gee35  •  Lenexa, Kansas  •  3 months ago
    so for $7,700 red calipers(not better brakes just red to look sporty), chrome wheels, chrome plastic parts, plastic wood grain parts, led tail light bulbs, and a crushed velvet headliner? WOW what a bargain. While I love the 25k turbo model, I could think of about 79 cars I'd rather buy for 35k.
    • Keith F 3 months ago
      We paid 25k for our base sx. Name me a sedan you'd rather have at that price point? BTW, You do have a point about the above mentioned value. However, I'll do my own mods, wheels, etc. and it's going to kick ass
    • 06gee35 3 months ago
      Hey Keith did you see the part where I said I love the 25k turbo model? If they made it or the Sonata with a 6 speed I'd strongly consider one.....of course you could get a Genesis coupe and have right wheel drive.
    • The Patriot 3 months ago
      @Keith F - The Charger (V6) is a nicer car for $25k or you could get a Mustang or a Camaro or a Toyota Camry or Honda Accord or Chevy Impala or Chevy Malibu or a Ford Fusion or a Chrysler 200 or.....
  • Christina  •  3 months ago
    I drove one of those when I took my 2010 Optima LX in for an oil change. Came close to buying it, but decided I didn't need all those bells and whistles and would wait until the hybrid was more widely available. Have not had one single problem out of any of the three Kia's (2 Optimas and 1 Spectra) I have owned or currently own. My son drives the 2009 Spectra and I have the 2010 Optima. They are wonderfully built and fun to drive cars. My first Kia was a 2008 Optima basic model. I purchased it used for $9,999. When I traded it in for my new 2010 I was "given" $15,600 for the trade-in. Then a $1,000 discount for being a "loyal" customer. Brought the price of the new car down tremendously. I was offered over $5000 more than I owe on it when I was thinking of trading. If I'm going to sink that much money I'd rather have a hybrid.
  • Joe  •  Pittsburgh, Pennsylvania  •  3 months ago
    $35K will get you a 2007 Mercedes S Class. But Kia (owned by Hyundai) is making some VERY nice cars with great reliability and good resale value.
  • Hummer  •  Bloomington, Illinois  •  3 months ago
    I currently drive an Infinity. In the past I had a Sephia. Drove it for 8 years and not a single problem. I think I only changed the oil once, and still never had a problem. Sold it to a kid for his first car, and it is still driving strong. Although there is no comparison between my current ride and my prior, I would consider this new Optima without hesitation...
  • R u really that dumb or j ...  •  Washington, District of Columbia  •  3 months ago
    I was skeptical about Kia. I mean come on, Hyundai's cheaper car???? But after riding in a neighbor's new Optima, I have to say, I was impressed with the performance and the feel. I didn't know the Koreans had come this far to be truthful. With all the BS I have had to endure with my Lexuses the last few years, I may try them.
  • zach0525  •  3 months ago
    The writer over stated te price of this model. Even when you goto Kia internet site and build a fully loaded SX model it comes to $32k. Of course in real life you can get this for less than $30k pretty easily. Kia and Hyunda is all about volume selling and not commission based. They get their bonus from selling in numbers, so the salesmen will work a deal with you. This is very different from Honda and Toyota dealers.
    • MAZDAKIDD 3 months ago
      Uh correction Zach, the writer did NOT overstate the price of this model since the SX "LIMITED" option comes to $34,900 (according to the www.kiausa.com).
  • cscs7  •  3 months ago
    This is for a fully loaded SX trim that comes with things like wood accents and wood steering wheel - which frankly, are not necessary.

    Can also get a regular SX model or a lower trim.

    Remember, a fully loaded Ford Focus Titanium approached $33k, and that's one whole class-size down.
  • Kendrick  •  Little Rock, Arkansas  •  3 months ago
    WOW!!!, again, greed is taking over. KIA had a winning combo with nice cars with tons of options, at a very low and resonable price, and now they have gotten greedy. KIA, youu have a very nice car that looks better than just about anything out there, don't mess this up by now costing more than your rivals. When you do that, whatch your customers go back to them.
    • El 3 months ago
      Too late.
    • Ken 3 months ago
      This car is the fanciest Optima available. A lot of people were asking for a fancier model. The regular LX model has a MSRP of around $21,000 and is probably the best value of any mid-sized vehicle.
  • zach0525  •  3 months ago
    The same trim above can be bought for arond $27K if you call around Kia dealers. Only a fool would buy it for $35k list.
  • kinda_sorta_maybe  •  Jackson, Tennessee  •  3 months ago
    I just recently purchased a 2012 Kia Sorento LX with the Convenience Package and it was no where near 35K. It has all the bells, whistles and style as classy as anything I've seen; not to mention putting Americans back to work. I love my new Kia!
  • Lori  •  Pleasanton, California  •  3 months ago
    The price is so they can offer you big discounts on sale and still make money. The dealers will sell to you for "$1000 under invoice, saving you $6000 off MSRP" and they still make a grand more than they did before all the show and blow. Outlet malls and discount stores have been doing this stuff for years--now it's the car companies' turn.
  • nay51756  •  3 months ago
    In 2yrs it will loose half of it's resale value.My son in law bought a new one 18 mo. latter the body had started to rust.Traded it in and lost a bundle with between 9 and 10'000 miles on it.Also it had many problems.
  • frank  •  Chantilly, Virginia  •  3 months ago
    we have had 3 Kias in the past. Sephia, Sorento, and Sedona van. Lots of problems with the Sephia but the other 2 were great. I would buy another in a heartbeat especially the new Sorento. Our 2004 Sedona van we gave to my daughter and it is still going strong with no major problems
  • Chuckster  •  3 months ago
    Its seems to be well appointed but 35k for this level bit to much. Better choices for that kind of money.
  • Mark  •  Philadelphia, Pennsylvania  •  3 months ago
    No thank you. I'll keep my M3, and my Denali.... $35k for a kia. yeah right... My vote is that someone has been snorting fairy dust.
  • Travis  •  South Milwaukee, Wisconsin  •  3 months ago
    There are a LOT of superior cars out there for that kind of money. Its very pretty and all, and I drove one. Its a great car, but 35k??
  • fafafooey5  •  Ontario, California  •  3 months ago
    It is NOT that much money! I just leased one for 39 months. The car is as loaded as can be & we did the lease based at $29,500. Kia will be coming out with a bigger car later this year that will be in that price range, but it's NOT an Optima. I think it's called the Cadenza (sumthin like that).
  • James  •  St Louis, Missouri  •  3 months ago
    I have a Hyundai XG350L with 112,000 on it and they offered me only $4700.00 on a trade-- Best car I ever owned out of 25 so I will just drive it in to the ground

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