Yahoo Autos 2022 GMC Hummer EV Crab-Walks into World Series and 'The Voice' in Ad
GM's advertising blitz for its revived Hummer vehicles—this time, as all-electric beasts—starts Tuesday evening at 8 p.m. ET on two popular shows on two TV networks, as the Detroit News first reported.
Online versions of the launch ads will be available as well, and you can watch the new pickup revealed right here on our site.
GM will start taking orders for the 2022 Hummer EV pickup coinciding with the ad takeover. If you're more interested in the planned SUV version of the electric Hummer, you'll have to wait until GM is ready to reveal more details on that model at some point in the future.
General Motors wants all eyes on its electric Hummer this week. That's why the automaker is taking over for a few moments during both the first game of baseball's World Series and The Voice music show tomorrow night, October 20.
As Phil Brook, GMC's vice-president of marketing, was quoted by the Detroit News: "In terms of audience reach, we anticipate this will be one of the brand's most ambitious stand-alone campaigns ever."
Tuesday's launch advertising will include what GM is calling a short film—i.e., an ad—that GMC spokesman Chad Lyons said in a statement would be "creatively integrated" during commercial breaks in Game 1 of the World Series on NBC as well as in the popular music show on Fox. GM will also stream the full unveiling of the GMC Hummer EV, and a longer version of the ads will be available at the GMC website. While you wait, LeBron James, using the hashtag #GMCAmbassador, is hyping the upcoming pickup on Twitter.
