All Acura EV Sales Will Be Conducted Online

Acura plans to conduct all sales of its upcoming electric models through an online purchase process, the automaker announced in a press release Wednesday.

Automotive News reported in December 2021 that Acura was working alongside a group of its dealers and the automotive retail platform Tekion to create a unique online shopping platform, which was slated to roll out alongside the upcoming Acura ZDX EV. Dealer collaboration in the program marks an important difference from other direct sale programs, launched by Tesla or BMW. American Honda vice president of sales Mamadou Diallo officially confirmed to media in a press briefing Tuesday that the online sales method will be rolling out with the ZDX when it arrives for the 2024 model year.

The exec said Acura sees its existing dealer network as a competitive advantage when entering the digital sales world.

“Our dealers are fully onboard,” said Diallo. “They’ve been involved. They understand we’re trying to address customer convenience and what that transaction might look like in the future.”