AirPods, Apple Watches and More Are Already on Sale Ahead of Black Friday 2023

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It's time to start knocking holiday shopping off your to-do list, especially if you've got a long list of people to shop for and a budget to stick to. Thankfully, Black Friday is right around the corner. Smart and savvy shoppers know the day (and weekend) after Thanksgiving brings sales that only come once a year, particularly on big-ticket items like Apple products. This year, though, you don't have to wait until the post-Thanksgiving hangover to do all the shopping, because early Black Friday Apple deals are already here.

Apple products are among the best things to buy on Black Friday. The tech giant rarely (if ever) drops its own sale, but there are deals to be found if you know where to look. From Apple Watches to AirPods, MacBooks and more, you can save now on gadgets for everyone on your list.

John Thompson, Men's Health Gear and Commerce Editor, has the inside scoop on what to keep your eye on this holiday season. "All your expected products will be on sale, but this year it will be super important to keep an eye on AirPods Pro (2nd Gen), the Apple Watch Series 8, the AirPods Max, and the Apple Watch Ultra. These products have now been around for more than a full year, and with the new Apple releases coming they might make some surprise discounts."

We've started our list, but we'll check it way more than twice as we draw nearer to official Black Friday deals. If the gadget you're shopping for isn't at the right price just yet, you can save this article using the button at the top of the page for quick access. We'll be updating through Cyber Monday with the best of the best discounts.

Best Black Friday Apple Watch Deals

When it comes to smart watches, Apple's options seamlessly integrate into your iOS ecosystem. The Series 8 is one of the latest drops from the brand and is loaded with a heart rate and sleep monitor, activity tracker, blood oxygen and temperature sensor. The SE (2nd Gen) model is more budget-friendly and is great if you're looking for an intro wearable with the baseline tech specs (activity tracking, a heart rate monitor, access to calls and texts on your wrist). Right now, even the Series 9, which was just released this fall, is on sale.

Watch Series 8 (GPS, 41mm)

Watch Series 9 (GPS, 41mm)

Watch SE (2nd Gen) (GPS+Cellular, 44mm)

Best Black Friday AirPods Deals

AirPods, where to even begin. The true wireless earbuds from Apple pack a punch when it comes to audio quality, with the AirPods Pro and the AirPods Max being the top-of-the-line picks. The standard AirPods (2nd Gen) are down right now to just $99, a price point the buds have tended to hover around in the lead-up to holiday savings events. Whether you're looking for a pair of earbuds for the gym, commuting, or traveling, there's an AirPod model to suit your needs.

AirPods Pro (2nd Generation)

AirPods (2nd Generation)

AirPods Max

Best Black Friday iPad Deals

A tablet can be great for your days on the go and your days, well, not on the go. The iPad Air and iPad Mini, which are both about $100 off right now, are commuter and travel-friendly options that weigh less than a pound and take up little to no space in your backpack or briefcase. The iPad (9th Gen) brings back the nostalgia of home buttons past and gives you all the conveniences of a tablet at a more budget-friendly price.

iPad (9th Generation) (64GB, WiFi)

iPad Air (5th Generation) (64GB, WiFi+Cellular)

iPad Mini (6th Generation) (256GB, WiFi+Cellular)

Best Black Friday MacBook Deals

Upgrading your laptop is no small purchase, so it's smart to upgrade while deals are hot. Right now, two of Apple's MacBook Air models are at the lowest prices we've ever seen. The recently released 15.3-inch MacBook Air and the 2020 MacBook Air have dropped $200 and $150 in price, respectively. While the best deal right now for a MacBook Pro is $200 off, we've seen prices drop up to $600-off during key sale moments like Prime Day, so we're hopeful to see better Pro deals drop next week.

15.3-inch. 2023 MacBook Air (256GB)

2020 MacBook Air (256GB)

13-inch 2022 MacBook Pro (512GB)

14.2-inch 2023 MacBook Pro (1TB)

Best Black Friday Apple Accessory Deals

Make your apple gadgets work even harder by pairing them with the right accessories. It's never a bad idea to snag a new phone charger (both the wall plug and the MagSafe cable) since it always comes in handy. If you have a friend who's constantly misplacing things, AirTags are a great solution for keeping up with your belongings. If AirPods aren't your speed, or you know the lucky person on your list prefers something with a pop of color, Beats Studio Buds come in a range of colors and are priced comparatively to Apple's earbuds.

Studio Buds

USB-C Power Adapter (20W)

MagSafe Charger

AirTags (4 Pack)

Is Apple Having Black Friday Deals?

Apple has yet to announce a true Black Friday sale, and in past years the brand has only offered discounts on gift cards. We'll be keeping this page updated as we approach the holiday weekend in the event the tech giant announces savings.

What Were the Best Black Friday Deals From 2022?

Black Friday is one of the few times of year we see Apple devices drop to some of the lowest prices ever. Last year, AirPods (2nd Gen) hit just $89, the lowest price we've seen them fall since. The Apple Watch SE (1st Gen) dropped to $199 last fall, and we're seeing comparable deals happening now.

Looking to score a new iPhone? Thompson says "It’s possible the iPhone 14s could be on some type of deal due to the recent iPhone 15 release."

Where Can I Find the Best Apple Deals?

Since Apple as a brand likely won't drop prices on products, your best bet for saving while shopping is from big box retailers like Amazon and Walmart. According to Thompson, "The best Apple deals are historically always at your major retailers like Amazon and Walmart. But don’t forget about Apple deals to shop at Apple.com. The company rarely participates in holiday sales throughout the year, but during Black Friday and Cyber Monday Apple has offered some pretty good deals. Most of these deals are tied to receiving a gift card with a purchase of an Apple product, and if that’s the case this year, then you’ll have an opportunity to double up and buy more goods for your loved ones."

What Stores Offer Apple Gift Card Deals?

"We often see Apple gift card deals go live directly at Apple.com, however, there are rare occasions where you might find an Apple gift card deal at a retailer," Thompson says. "For example, earlier this year Best Buy was offering an Apple gift card deal, where if you spent $100 on an Apple gift card you received a $10 Best Buy gift card," So, if you're on the hunt for an Apple gift card, the best place to shop during official Black Friday deals is likely going to be Apple's site. Last year, shoppers could receive an Apple gift card with their purchase of an iPad, AirPods, Mac, iPhone, and beyond.

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