Apple Car Reportedly Cancelled Once and for All

• Apple's electric car has been gestating for about a decade, and now Bloomberg has reported that it has been cancelled.

• Before today's news, the project had reportedly been delayed multiple times, with the last pointing to a 2028 due date.

• The Apple Car was originally planned to offer full self-driving (SAE Level 5), then it was dialed back, with the autonomous system reportedly limited to "Level 2+."

UPDATE 2/27/2024: This will most likely be the last time we report on the Apple Car, as Bloomberg today reported that the tech giant has cancelled what was internally known as "Project Titan." Instead, it's said that some Apple employees who were working on the car will now focus on generative AI.

Apple Inc. definitely knows how to make iPhones and iPads, but when it comes to an iCar, well, the tech giant is apparently struggling to figure that one out.

Apple Car Delayed Again

Apple's ambitious plan to build a fully autonomous (i.e. self-driving) electric car dates back to 2014 when rumors first started to swirl. Fast forward about 10 years to the present day and we've yet to see so much as a prototype. If Apple does ever get around to building an EV, it will likely be a lot different than what was originally envisioned.

A report yesterday by Bloomberg suggests the Apple car's debut has been pushed back yet again, as production is now slated for 2028 at the earliest. Several years ago, Reuters reported that Apple was targeting 2024 as the start of production. That was followed by another Bloomberg report a couple of years later that claimed production was delayed until 2026.