Yahoo Autos Apple’s latest hire could mean more ads are coming to TV+
The company is bringing on help to "build a video advertising business."
An ad-supported Apple TV+ tier is starting to look all but inevitable. According to The Information, Apple recently hired Lauren Fry, a former ad tech executive, “to help build a video advertising business” for its streaming service. Before her most recent stint at digital advertising firm Simulmedia, Fry held ad sales roles at AT&T and Comcast.
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