Audi Claims Customers Actually Really Want Subscription Features In Their Cars

Audi Q4 e-tron
Audi Q4 e-tron

Audi plans to offer more “on-demand” features in future models, Autocar reports. Just don’t assume it’s about making more money, though. No, according to Audi it’s because the customers demand it. Because if there's one thing I want to do after I spend a lot of money on a car, it's spending even more money on that car.

“A few years ago, there were ideas to generate more revenue on digitalization functions than by selling cars,” Audi’s tech lead Oliver Hoffmann told Autocar while insisting that on-demand features won’t really be about boosting profits. “This is a [big] step. I think there is a demand from the customer to bring new functions in the car, and this is a profit pool for us – but we don’t see these revenue pools with this kind of functionality.”

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