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Audi E-Tron electric mountain bike will set you back $10,000

Audi E-Tron electric mountain bike will set you back $10,000


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The latest Audi to wear E-Tron branding is an electric mountain bike, and it's not subtle about it's branding. It's literally called the Audi E-Tron Electric Mountain Bike. Automakers partnering with bicycle companies are nothing new. In fact, one of the most famous is Audi parent company Volkswagen's team-up with Trek, which threw in a bike when you bought a Trek Edition Jetta. In this case, however, the Audi ain't giving away the E-Tron Electric Mountain Bike because it retails for an eye-watering $10,126.

Audi says the bike was inspired by its RS Q E-Tron Dakar Rally car, which itself looks more like the shoe you'd wear while riding a mountain bike than a car. It wears the same construction sign orange-and-black colors as the Dakar racer, making the bike look quite utilitarian. Audi had high hopes for beating returning champion Toyota at this year's Dakar Rally with a revamped RS Q. Unfortunately, two of the real Dakar machines crashed out during the 2023 race (read our in-depth, behind-the-scenes story here), one so hard that driver Stephane Peterhansel blacked out, while a third piloted by Mattias Ekstrom finished 14th overall.

Hopefully the Audi E-Tron Mountain Bike has better luck taking its riders to their destinations. It should, because it's actually made by Italian e-bike specialist Fantic, using its XMF 1.7 as a base. It's powered by a 250-watt Brose S-Mag 36 electric motor good for 66 pound-feet of torque, while the bulging lower frame rail contains a Fantic-made lithium-ion, 36-volt, 720Wh battery. No top speed or range were specified.