GUND Launches "How Do You Hug" Charity Campaign

Visitors can create their very own teddy bear avatars.Click here for high-resolution version

EDISON, NJ--(Marketwired - February 17, 2016) - GUND is proud to present the How Do You Hug campaign, a social media-driven charitable effort that transforms expressions of love into real-world comfort for children in need. GUND fans can participate by sharing joyful messages on social media via the How Do You Hug companion website. Each shared message fills up our "Hug-O-Meter" -- for every milestone reached, GUND will make a donation of stuffed animals to a prominent charitable organization.

"At GUND, we make more than just stuffed animals," said GUND President Bruce Raiffe. "We make special friends that inspire joy and comfort in people of all ages. The How Do You Hug campaign celebrates the healing nature of the hug, and will further our goal of making the world a more huggable place."

Visit to participate in the program.

About GUND

GUND®, a division of Enesco, LLC, is known worldwide for its top quality, soft, and huggable plush designs and gift products. Award-winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting. The 118-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia, and South America. GUND products may be found in gift, specialty, toy, book, museum, and department stores as well as many other retail outlets. Shop online at

About Enesco

Enesco, LLC, is a global leader in the giftware and home and garden décor industries. Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, mass-market chains, and direct mail retailers. With subsidiaries in the United Kingdom, France, Canada, and Hong Kong, Enesco serves markets operating in Europe, the Americas, Australia, and Asia. The company's product lines include some of the world's most recognized brands including Heartwood Creek® by Jim Shore, Foundations®, Our Name is Mud®, GUND®, Department 56® Villages, Country Artists®, Walt Disney Classics Collection®, Disney Traditions™, Border Fine Arts™, Cherished Teddies®, The Trail of Painted Ponies®, and Lilliput Lane®, among others. Further information is available at

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