Ferrari 458 Spyder becomes priciest prize ever on “The Price Is Right”

Nothing has kept viewers tuning into "The Price Is Right" for four decades quite like the spectacle of watching a tourist play an oversize board game to win a new car. Three years ago, the show gave away a Tesla Roadster, its most valuable car ever — until today, when as part of the show's "Big Money Week," host Drew Carey and model Manuela Abrealez revealed the biggest prize in the show's history: a 570-hp Ferrari 458 Spyder .

The contestant, Therese, had to play "Three Strikes," the game where the player draws numbers from a bag and matches the digits of the car's price in their correct order while avoiding the dreaded red strike. When "The Price Is Right" contestants first started pulling numbers from a bag for Bob Barker, the cars only had four-digit prices; with the Ferrari's sticker price of $285,716 and three strikes, Therese's odds were slightly better than the typical contestant's.