Of all cars seeking the title of the most beautiful machine at this year's Geneva motor show, the Maserati Alfieri concept must be a hot favorite. Showcasing the future design language of the Italian brand -- and potentially becoming a reality in its own right -- if beauty was the only criteria for selling a car, Maserati might just win the prize.
At today's Geneva auto show, Maserati spoke about being an underdog in a world of giants, and how it was preparing to strike. Introductions of the new Quattroporte and Ghibli in 2013 helped lift sales by 150-percent, with 15,400 cars being sold in total. An upcoming SUV stands to increase that number, too.
Simply, Maserati wants to become a bigger player.
The 2+2 Alfieri concept car is what the automaker hails as "a door to the future." Named after one of the bothers who founded the company 100 years ago, the exterior portrays hints of the Mercedes Vision Gran Turismo and boasts muscular rear shoulders and lines sleeker than silk. The interior is perhaps more minimalist than modern day reality demands, but visually, according to mastermind Lorenzo Ramaciotta, the car is practically ready to go.
"I sincerely can’t say that we’ll see this car in production in two years-time,"he says," but I’m certain we’ll see something very similar.”