Scion breathes new life into refreshed TC, reveals limited edition FR-S

Targeting finicky youth buyers has proved to be a double-edged sword for Scion. Although it successfully tapped into the sports compact niche with the first-generation TC, selling a brisk 79,125 units in 2006, demand has since dwindled, with the second-gen averaging about 20,000 units. It doesn’t help for the front-wheel-drive coupe that the acclaimed FR-S is the new cool kid in class either.

But the company is trying to breathe new life into the TC with a mid-cycle refresh for the 2014 model year, showing off a revised front that looks less like a grocery-hauling Camry. Aside from the sportier rear taillights and standard, flower-spoked 18-inch wheels, the car will also get a retuned suspension, steering, and a sturdier chassis.