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BMW explains why i7 and 7 Series are nearly identical

BMW explains why i7 and 7 Series are nearly identical


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BMW and arch rival Mercedes-Benz have taken two different approaches to launching electric flagship models. On one hand, BMW's i7 (pictured) looks almost exactly like the new 7 Series and the two sedans share a platform. On the other hand, the Mercedes-Benz EQS is unrelated to the S-Class in terms of design and in terms of architecture. BMW design boss Adrian van Hooydonk explained this decision.

"That was a deliberate choice. We feel that electric mobility is going to happen but nobody knows how quickly. So, we felt that if we were to combine luxury and electric in one vehicle, that would be beneficial because, otherwise, in the near future we might force our customers to make an uncomfortable choice. 'Am I modern, do I want to go electric, or do I want a certain comfort and space?' So, that's almost an unfair decision that we don't want our customers to make," he told Autoblog on the sidelines of the Villa d'Este Concours d'Elegance.

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He stopped short of revealing if this strategy will permeate the rest of the range in the coming years, though we've seen it before: the iX3 sold in some global markets is nearly identical to the X3 save for a handful of trim pieces inside and out and, of course, its drivetrain. The i4 and the 4 Series Gran Coupe are very similar, too. However, some electric BMW models (like the iX) have no gasoline-powered counterpart.