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These Cars Saw The Most Significant Sales Drops In 2024 (So Far)

Photo: Acura
Photo: Acura

With the second quarter finally over, we’ve already taken a look at the cars with the lowest total sales so far this year, but what about the cars that have seen the largest proportional drop in year-over-year sales? That always makes for some fun reading.

To be fair, though, even though we skipped vehicles that are no longer in production, there can be a variety of reasons why year-over-year sales dropped. Sometimes early models sold well, but after the first year or two, most of the pent-up demand has dissipated. Other times, production has to pause for a variety of reasons, like the introduction of a mid-cycle update or a major recall. Then again, sometimes, they’re just old and not as competitive as they were in the past.

So don’t automatically assume a car being on this list means that it’s bad. It’s just how the numbers shook out this quarter. Come January, the list for the whole year could very easily look a lot different than it does now. Ultimately, it’s just a snapshot in time, with data sourced from automakers andour friends at GoodCarBadCar. And whether it actually means much or not, it’s always interesting to see what cars make the list.

Chevrolet Traverse

Photo: Chevrolet
Photo: Chevrolet

If the Chevrolet Traverse had done ever so slightly better, the Subaru WRX would be in 15th place instead, but nevertheless, here it is. With sales dropping from 68,681 in the first half of 2023 to 41,462 in 2024, you’re looking at a year-over-year decrease of 40 percent. A brand new generation just recently went on sale, which is a likely explanation for the drop.

Toyota Tacoma

Photo: Toyota
Photo: Toyota

While Toyota probably wishes it could have cranked out more new Tacomas, with 69,437 sold this year, some people outside Toyota are probably disappointed it sold 17 Tacomas too many. Through Q2 of 2023, though, Toyota sold 116,845 Tacomas, meaning sales this year are down 41 percent.

Audi Q7

Photo: Audi
Photo: Audi

Audi has given the Q7 several refreshes over the years, and having a new one on the horizon but not on sale yet wasn’t enough to keep drawing in new customers. In the first half of 2023, it only sold 13,286 Q7s, but fast forward a year, and sales dropped 41 percent down to 7,892.

Tesla Model 3

Photo: Tesla
Photo: Tesla

Oh, Tesla. It’s been in the EV business longer than pretty much anyone else, and yet, its sales have been falling steadily for the last two quarters. This year, Tesla’s sold 72,000 Model 3s, which is a lot for an EV, but it’s also 41 percent lower than the 121,501 Model 3s that people bought in the first half of 2023.

Audi A4

Photo: Audi
Photo: Audi

Well, the good news is, we’re done with cars whose sales dropped within a few tenths of a percentage point of each other. The Audi A4's sales dropped 44 percent year-over-year, slipping from 8,206 in 2023 to 4,636 through Q2 of 2024.

Subaru BRZ

Photo: Subaru
Photo: Subaru

Subaru BRZ sales are also down 44 percent, falling from 2,512 to 1,414 year-over-year. Interestingly, the mechanically identical Toyota GR86 saw a 42-percent sales increase in the same time period, jumping from 5,263 to 7,467.

Toyota Highlander

Photo: Toyota
Photo: Toyota

Even for a mainstream three-row SUV, 60,1018 sales through the first half of the year is nothing to sneeze at. Then again, last year at this time, Toyota had sold 113,264 Highlanders, meaning year-over-year sales dropped 47 percent.

Polestar 2

Photo: Polestar
Photo: Polestar

The Tesla Model 3 isn’t the only compact electric sedan seeing its sales fall off a cliff. Polestar 2 sales this year only total 3,301. That’s not a very big number on its own, but through Q2 of 2023, they were nearly double that at 6,429. We like the 2 a lot, but a 49-percent drop in sales? Oof.

Tesla Model S

Photo: Tesla
Photo: Tesla

As it turns out, the Tesla Model 3 isn’t the only Tesla on the list of biggest sales losers, either. In fact, the Model S has it beat with a massive 51-percent drop from 19,100 down to only 9,401. By the time you get to the end, though, 51 percent probably won’t sound all that bad in comparison.

GMC Acadia

Photo: GMC
Photo: GMC

The redesigned GMC Acadia is bigger and looks tougher than ever, but it’s only just now going on sale, so the model’s sales so far this year are significantly smaller than they were in 2023. With 17,680 Acadias sold through June, that total is 56 percent lower than the 40,150 that GMC sold the year before.

Nissan Murano

Photo: Nissan
Photo: Nissan

Yes, Nissan still sells the Murano. Unfortunately for Nissan, it just doesn’t sell it to nearly as many people as it used to. Sales are down 57 percent, dropping from 21,189 in the first half of 2023 to 9,140 in the first half of 2024.

Kia K5

Photo: Kia
Photo: Kia

The Kia K5 is a darn good-looking family sedan, so you would probably assume it’s been selling pretty well. That is, however, not the case, possibly due to the facelift entering production. So far this year, Kia has sold 12,807 K5s, which is way less than the 30,897 that it sold through Q2 of 2023. A whopping 59 percent lower, actually.

Acura TLX

Photo: Acura
Photo: Acura

OK, now we’re really getting into some big numbers. Probably just not the big numbers Acura would want to see. Sales of the TLX are down 63 percent this year, dropping from 9,482 to 3,540 year-over-year. And yes, it continues to get significantly worse from here.

Volvo C40 Recharge

Photo: Volvo
Photo: Volvo

Only 1,015 people have bought the Volvo C40 Recharge (allegedly now known as the EC40,but not on Volvo’s media site), which aren’t exactly Ford F-Series numbers, but they’re also down 78 percent compared to the 4,533 C40s that Volvo sold through Q2 of 2023.

Toyota Mirai

Photo: Toyota
Photo: Toyota

The Hyundai Nexo may have had the Mirai beat for the fewest sales total this year, but the Mirai takes the crown when you start looking at the change in year-over-year sales. With 245 Mirais sold this year compared to 1,722 at this same point last year, the Toyota Mirai’s sales have dropped 86 percent.

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