Pessimism comes naturally to us. Pick any moment in history, in any hobby, you will find those that proclaim the best days over and done. And at this moment, in this hobby, people are getting quite loud about it. Be it the obsession with trucks or the rapid shift towards EVs and automation, everyone has found a reason to declare that driving excitement is on the decline. At our motorsports cars and coffee, we want to prove all of them wrong.
The event is effectively a launch party for our upcoming print issue, centered on what we've dubbed the "Racing Renaissance." Because, despite the historic challenges facing the automotive industry, we are living through one of the greatest eras in racing history. Never before have so many manufacturers spent so much money on such a diverse slate of racing ventures, from classic V-8 oval racers to the silent trophy trucks of Extreme E.
Everywhere you look, series and companies are experimenting with the formula to produce incredible entertainment and racing. NASCAR's racing has been reinvented with the introduction of the new car, IndyCar hosts some of the most stunning driving talent in the world, and after seven decades of trying, Formula 1 has finally broken through to a mainstream U.S. audience. All of this stands atop the grassroots racing scene which, as we explored last year, is benefitting from never-before-seen levels of community communication and organization.
Each of us cares differently about the diverse aspects of this boom. All of us, though, have something to celebrate. So we're hosting a kick-off Cars & Coffee on Saturday, September 24 at the Car Lofts in Fairfield, New Jersey. We'd love to have you join us for morning coffee, food, conversations with editors, and a panel highlighting all the positive news that gives us hope for the future of racing, driving, and car enthusiasm.
Space is very limited, so sign up here to reserve your spot. Tickets are $45, but access is free if you're one of our Founders Members. For those who haven't signed up for our Track Club, we'd highly recommend it as a good way to stay abreast of all of the amazing stuff happening in the car community. But even if you don't, we'd love to celebrate with you at our next C&C.
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