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Check Out Buick’s Revamped Wildcat Concept—and a New Tagline

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Buick Shows a Revamped Wildcat and New TaglineBuick
  • The Buick Wildcat EV debuted in 2022 as a way of previewing upcoming styling cues.

  • Buick is updating its branding strategy with a new tagline, “Exceptional by design.”

  • This new brand strategy follows Buick’s new logo, which the company revealed in 2022.


If you’re still holding onto hope that Buick might actually put the Wildcat EV into production, here’s a positive sign.

In a YouTube video showing off the company’s new branding ambitions, Buick revealed an updated Wildcat EV concept. This update is likely to demonstrate what we can expect from coming Buick products, but it’s great to see the company is still thinking about Buick sedan fans.