Yahoo Autos Chevy Camaro and Cadillac Escalade reportedly becoming sub-brands
To the surprise of no one, there are some strong opinions about GM's rumored plan to turn the Chevrolet Corvette into a sub-brand with an electric four-door and an electric SUV around 2025. Georg Kacher's GM source apparently had more to say about family trees getting more branches, so here's part two from Car and Driver: The Chevrolet Camaro and Cadillac Escalade are supposedly being primed for the same treatment.
The Camaro news isn't the bombshell here. There have been rumors for years that 2024 will see the Camaro's current incarnation into retirement, twinned with the rumor that GM was prepping something like an electric sedan to keep the name alive. The C/D piece says GM sees a viable model-based brand as able to support three vehicles. In the Camaro's case, we're told that could be a "fully electric 2+2 seater coupe and convertible," plus a "sporty crossover" and a "mid-price flagship sports car loosely linked to the C9 Corvette in content but not appearance."
The first sounds like an electric version of today's Camaro. The second sounds like a Camaro that does to the Blazer what the Blazer did to the Camaro. The third sounds like what a Pontiac would have been if Pontiac still existed, distinguishing itself from top-tier versions of the 2+2 coupe and convertible by having only two seats. The previous Camaro rumors have always posited a purely electric reboot, but Kacher's report doesn't mention powertrain possibilities.
