F1 podium celebrations have changed a bit.
Update 12:30 p.m September 26 2023: Mercedes reached out to point out that an earlier version of this story included ‘inaccuracies’ as the Formula 1 side doesn’t stock Red Bull drinks at its bars and the QR code ordering system could not be accessed off site.
A representative for the team told Jalopnik that “whilst the QR code was visible during that interview, it was not functional for those not on-site (therefore people watching at home). Therefore, there was no overwhelmed hospitality team and the quotes are not from a Mercedes team source.”
According to La Gazzetta dello Sport in Italy, fans soon began bombarding the Mercedes bar with orders for one item in particular: cans of Red Bull.
A Mercedes insider said:
'Everything was normal, serving the staff and guests when suddenly, the system went crazy…
We were bombarded with thousands of orders for Red Bull drinks. Many appeared to be ordered for Lewis, George Russell’ pic.twitter.com/YZSoOjAL1y
— Formula God (@formula1god) September 25, 2023
The site reports that orders for cans of Red Bull soon flooded the hospitality area, with Mercedes admitting that it did stock a small number of cans but “don’t advertise the fact.” There were cans flying out to both Mercedes drivers, including Hamilton and teammate George Russell. The site added that orders for the energy drink were flying in for “several hours after the interview” went out.
To try and stop the orders in their tracks, Mercedes reportedly switched out the ordering QR code for a new one, but La Gazzetta dello Sport adds that “the damage had already been done.”
Now, the team will be hoping to shake up its online ordering system at the remaining races on the 2023 calendar, which includes stops in Las Vegas, Qatar and Mexico.
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