Ferrari

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Recently voted the most powerful brand in the world by British research firm Brand Finance, there's no denying the emotional appeal of Ferrari. When a product from the factory in Maranello passes, sauntering or screaming, onlookers know what they've just seen is special. Such brand loyalty is a bit ironic, as company founder and namesake Enzo Ferrari notoriously disdained his customers, selling road cars merely as a mean to support his (very successful) racecars. Aside from being one of the winningest teams in motorsport, Ferrari's road cars set several milestones. 1987's F40 was the first production car to reach 200 MPH. Acura's NSX put Ferrari on watch after the Italian marque released some questionable cars through the 80s and early 90s, but they've since been consistently holding the bar just above their competition's head.

Ferrari's lineup usually consists of a mid-engine V8 model, two Front-Engine V12s and a limited run mid-engine halo car like the 355, 550 Maranello, 456GT and F50 of the late mid-to-late nineties. With snowballing success and ever-growing demand, Ferrari has added their first-ever front-mounted V8 roadster to the lineup for their "entry-level" offering. Starting just north of $200k, the California has gained 30 horsepower and lost 30 kg of weight for the new model year. Back in the realm of the traditional Ferrari lineup, the universally praised 458 and 458 Spider tops the V8 range.

Along with the California's controversial front-mounted V8, Ferrari introduced the FF, or 'Ferrari Four', an AWD hatchback, the brand's most "practical" offering. The new F12 Berlinetta tops the traditional range with a 731 horsepower V12 engine, and the fastest time around the company's private Fiorano test track.

As more than a decade has passed since the world-beating Ferrari Enzo was introduced, the brand has unveiled their newest halo car; LaFerrari. Mating a 789 horsepower 6.3-liter V12 with a 161 horsepower electric motor, the new flagship is expected to hit 60 mph in less than three seconds, and 124 mph in less than seven. Expect a lot of whiplash as people watch it whiz by.
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