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The first era of the Ford Bronco — 1966-96 — in pictures

The first era of the Ford Bronco — 1966-96 — in pictures


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The second coming of the Ford Bronco may be upon us, but it wasn't too long ago that the notion of the return of Ford's iconic Bronco nameplate was rooted almost entirely in the realm of fantasy. Nostalgic enthusiasts watched the years go by as it seemed more and more likely that the Bronco's absence would extend to a third decade — which would have marked a period as long as the nameplate's original run.

To mark the introduction of the 2021 Bronco, Ford released an absolutely mind-boggling array of images from its archives. We culled this gallery from more than a thousand historic press and brochure photos, and even these 60 just scratch the surface of the rich history of this nameplate.

The Bronco evolved alongside similar offerings from other manufacturers — domestic and foreign alike — seeking to appeal to the Greatest Generation as it found itself forming the core of the thriving middle class. Many came home from World War II with fond memories of their go-anywhere "Jeeps" and the notion of having something similar in their driveways.