Hyundai Plans to Enter Endurance Racing with Genesis-branded LMDh

It appears that Hyundai is about to enter the endurance racing game.

Hyundai Motorsport announced today that it plans to bring the Genesis brand to endurance racing through an LDMh platform race car. The LMDh platform would allow the car to compete in both the World Endurance Championship and the IMSA WeatherTech SportsCar Championship.

Currently there are six manufacturers competing in the IMSA WeatherTech Series GTP class: Acura, Alpine, BMW, Cadillac, Lamborghini and Porsche.

Hyundai, however, failed to deliver either a timeline or a targeted series for its project.

Here's the Hyundai Motorsport and Genesis press statement:

Hyundai has a history in IMSA, as it currently races and dominates in the Touring Car (TCR) class of the IMSA Michelin Pilot Challenge. Since that time, Hyundai has claimed five consecutive TCR driver and team championships with Bryan Herta Autosport with Curb-Agajanian) and four consecutive (2020-23) manufacturer titles.

Meanwhile, IMSA president John Doonan said Thursday that he'd gladly welcome Hyundai to IMSA's GTP category.

“All of us at IMSA are so thrilled that Genesis shared their plans to join the top category of endurance sports car racing today," Doonan said. "We’re eagerly anticipating more information from Genesis as details of their program become available, and we will proudly welcome them to the growing Grand Touring Prototype (GTP) category grid across the entire IMSA WeatherTech SportsCar Championship.

"To add another brand to the ranks of GTP is so special for our sport and most importantly for our fans. The commitment of so many manufacturers to the LMDh technical platform is a strong validation of where sports car racing is positioned and where we continue to head into the future.”