Jordanian uses social media to promote local produce

STORY: This Jordanian uses social media to highlight the plight of farmers

Agricultural engineer Suhib Ayyad wants people to see the beauty of locally grown produce

Courtesy: Suhib Ayyad

His Instagram account showcases farmers’ work and the cultivation process

“I try to expose people to local produce. I take photos of products and connect farmers with foreign bodies and with traders in Jordan.”

“It’s very important to preserve local produce to ensure food security in Jordan. We need to curb the expenses that farmers generally face including the cost of labor, which is very expensive, and the cost of water. We need to set up societies to support farmers to export.”

45% of Jordan’s food is grown in the country

and 55% is imported, according to a U.N. report published in February 2022