Yahoo Autos Will Lee, PTSRS: New Faces of Automotive Enthusiasm
See the other New Faces of Automotive Enthusiasm.
You know you've made it when Jerry Seinfeld tags your Instagram account. Will Lee was folding his laundry on a Monday morning when that happened to him.
The account that captured Seinfeld's attention is "ptsrs," so named for Porsche's paint-to-sample option (which allows buyers to spec nearly any color they can dream up) and the brand's often used Rennsport suffix. Lee discovered Porsche's custom-paint program in college, fell in love with the cars and colors, and created the account in February 2016 as a distraction from his senior-year thesis. He's since amassed 106,000 followers and posted over 1000 photos of colorful and sometimes one-of-a-kind Porsches.
Despite Porsche's $12,000 average price for custom paint (though, depending on the color, it might be more than five times that amount), an increasing number of customers are selecting the option, says Michael Morgan, manager of the Exclusive Manufaktur & Delivery Programs at Porsche Cars North America. Lee's Instagram—gaining more followers by the day—might have something to do with that growth.
Today, Lee travels around the world photographing cars. In one post, he's at the Porsche Museum in Stuttgart, Germany, capturing the millionth 911, a car in paint-to-sample Irish Green. In another, he's in Manhattan with a Carbon Steel Grey Metallic 911 GT2 RS, explaining how that shade is actually a discontinued Volkswagen color.
The 25-year-old dreams of creating a photo-rich book one day based on the subjects of his Instagram account. Becoming a Porsche owner is a goal, too. His friend's 911 GT3 Touring in paint-to-sample Brewster Green with satin aluminum wheels is how he'd spec his own. "My friend said he would put it in his will for me," Lee says. "It's on record now."
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