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Mini Sends a Puzzle to Customers Whose New Cars Aren't Ready Yet

Photo credit: Mini
Photo credit: Mini
  • With supply-chain issues delaying car deliveries for many customers, Mini has turned to a creative solution to satiate its eagerly waiting customers: a puzzle.

  • The "We're-working-hard-to-get-you-you-car, waiting-is-the-worst, in-the-meantime-happy-puzzling, Mini Puzzle," or Not So Mini puzzle for short, will be sent to customers to complete while they wait for their cars.

  • Some customers will receive a life-size puzzle, while others will receive a normal-size puzzle.

If you're waiting for your new car to be delivered and have an extra spot in your garage, the obvious next step is to put together a car-sized puzzle in the empty space. At least, that's what Mini thinks.

Like the rest of the automotive industry, the maker of lilliputian cars is experiencing supply-chain issues leading to car-delivery delays. Unlike the rest of the industry, however, Mini is addressing those issues with a puzzle. It announced Friday that it would be sending life-size and regular-size puzzles featuring an image of the distinctive cars to customers waiting for the delivery of their vehicle.

The puzzle, known officially as THE WE’RE-WORKING-HARD-TO-GET-YOU-YOUR-CAR, WAITING-IS-THE-WORST, IN-THE-MEANTIME-HAPPY-PUZZLING, MINI PUZZLE, has a name worthy of a Fall Out Boy song title in its length. However, the brand has generously given everyone permission to call it the Not So Mini puzzle instead.