MIT Study Suggests that EV Charging Stations Boost Nearby Businesses
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A new study from MIT researchers suggests that EV charging stations have a positive effect on nearby businesses.
The study took place in California and analyzed data from more than 4000 chargers and 140,000 businesses.
Adding a charging station boosted revenue by 1.4 percent in 2019 and 0.8 percent from January 2021 to June 2023. If the charging station is located close to points of interest for shoppers, rates are even higher.
The growing rate of adoption of electric vehicles throughout the United States requires a charging network that can sustain the increased number of EVs. As public spending is only part of that pie, private investment will be required to fill in the rest. A new study from MIT researchers suggests that for businesses, installing EV charging equipment may actually be a savvy business decision.
The study was conducted in California, with the team of researchers collecting and analyzing data from more than 4000 charging stations and 140,000 businesses. The researchers used anonymized credit and debit card transactions to measure changes in consumer spending in 2019 and from 2021 through 2023 (2020 was removed to reduce COVID-related shutdown impacts).
Led by Yunhan Zheng of the Singapore-MIT Alliance for Research and Technology (SMART), the research team found that installing a charging station increased annual spending at nearby businesses by an average of 1.4 percent in 2019 and 0.8 percent from January 2021 to June 2023. On average, businesses saw revenue increases of $1500 in 2019 and about $400 between January 2021 and June 2023. According to Zheng, the decline may come from a saturation of EV chargers and a general decline in spending following the Covid pandemic. B
The research team compared data from businesses within 500 meters of new charging stations before and after their installation and cross-referenced it with data from similar businesses without nearby stations. The study found revenue went up even more, around 3 percent, when chargers were located within 100 meters (328 feet) of businesses.
Zheng feels that given the success of gas station convenience stores, it's not an entirely surprising result. "Traditionally, many gas stations are affiliated with retail store chains, which enables owners to both sell fuel and attract customers to diversify their revenue stream." Zheng suggested these findings could lead to a new model in funding charging stations, with multiple businesses sharing the cost of installation to reap future revenue. For instance, Starbucks and Volvo joined forces with ChargePoint in 2022 to do just that, adding chargers at around 15 stores in the western United States.
While the chargers don't seem to be increasing revenue by very much now, they could begin to have a larger impact as both EV adoption and the number of charging stations near businesses grow.
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