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Morale 'sucks' at EV startups like Lucid and Rivian. That could be a death blow for the Tesla wannabes.

Morale 'sucks' at EV startups like Lucid and Rivian. That could be a death blow for the Tesla wannabes.



Happy Monday, readers. Writing to you from a drizzly New York, I'm your host, Jordan Parker Erb.

Today, I want to highlight an enlightening piece from my colleague, Alexa St. John. Over the course of several months, she spoke with dozens of workers at electric-vehicle startups like Lucid and Rivian, and found that amid a storm of issues, employees are losing faith in the mission.

TLDR: Morale "sucks," and it's only getting worse.

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Canoo; Rachel Mendelson/Insider

1. Morale "sucks" at electric-vehicle startups like Rivian and Lucid, insiders say. Over the past six months, more than three dozen workers in the EV-startup space told Insider they're not as optimistic as they once were — and that plummeting mood could be a death blow for struggling Tesla wannabes.

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  • Once industry darlings, startups like Lucid and Rivian are facing a raft of troubles: production delays, a supply-chain crisis, and increasingly robust competition from the likes of Ford and General Motors.

  • According to some employees, low production numbers, managerial missteps, and layoffs are all sending morale into a tailspin. Some workers said their unhappiness had driven them to leave the industry entirely.

  • That's grim news for the likes of Rivian, Lucid, Canoo, Xos Trucks, Fisker, and Faraday Future, which are built on the faith of not just investors, but also the thousands of workers who chose them over legacy automakers or established tech giants.

Here's everything startup employees told us.

In other news:

A worker repairs energy lines during a power outage after Hurricane Ian passed through the area on September 29, 2022 in Bartow, Florida. The hurricane brought high winds, storm surge and rain to the area causing severe damage.
A worker repairs energy lines during a power outage after Hurricane Ian passed through the area on September 29, 2022 in Bartow, Florida. The hurricane brought high winds, storm surge and rain to the area causing severe damage.

A worker repairs energy lines during a power outage after Hurricane Ian passed through the area on September 29, 2022 in Bartow, Florida. The hurricane brought high winds, storm surge and rain to the area causing severe damage. Gerardo Mora/Getty Images

2. Elon Musk will deliver 120 Starlink satellites to southwest Florida. In the aftermath of Hurricane Ian, the SpaceX satellites will help reinstate internet service in regions particularly hard hit by the storm. More on that here.

3. The most powerful women at Meta share their best advice. Following longtime COO Sheryl Sandberg's departure from the company, we asked five Meta execs to share their wisdom for women hoping to climb the corporate ranks. From leading with kindness to staying confident, here are their lessons for up-and-coming leaders.