Advertisement

NASCAR’s Dale Jr. to make and serve Bojangles biscuits at Charlotte-area store

Bojangles customers will get more than chicken and biscuits on Friday at one Charlotte-area store.

NASCAR’s Dale Earnhardt Jr. will help make and serve the scratch-made biscuits from 9 to 11 a.m. for National Buttermilk Biscuit Day at 802 Sears St. in Kannapolis, according to Bojangles. The new store opened in March, replacing the restaurant on South Cannon Boulevard, Bojangles spokesperson Stacey McCray said.

There’s a 49-step process to making Bojangles’ biscuits, according to the Charlotte-based company. Each store has a certified “Master Biscuit Maker” and biscuits are made fresh every 20 minutes, according to Bojangles.

Earnhardt Jr. will get a crash course in biscuit making, then work the drive-thru, according to Bojangles.

ADVERTISEMENT

“Can’t wait to serve up some biscuits tomorrow,” Earnhardt Jr. said on Twitter Thursday afternoon.

Earnhardt Jr. and Bojangles

The 26-time NASCAR Cup Series winner from Kannapolis is the voice of the company’s slogan, “It’s Bo time.”

Two years ago, Earnhardt Jr. and the iconic chicken-and-biscuit chain formed the company’s first celebrity advertising partnership.

Last year, Earnhardt Jr.’s podcast studio was named Bojangles Studio. “The Dale Jr. Download” and industry-insider show, “Door Bumper Clear,” are recorded at the Mooresville studio.