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Echo Automotive Fails: Bolt-On Plug-In Hybrid Kits Used Bright Technology

Starting a company is tough; starting a company in the green automotive field may be even tougher.

So it seemed like the engineering team from defunct startup Bright Automotive, once granted investment by GM, might have a second chance to see their technology on the road.

The assets and intellectual property of Bright were acquired by Echo Automotive, which proposed to sell bolt-on plug-in hybrid kits for trucks and vans that could improve fuel economy by 40 percent or more.

ALSO SEE: Will 'Bolt-On' Plug-In Hybrid Package Succeed For Fleets Where Bright Failed?

Sadly, it is not to be.

On August 4, the company received a notice of default on debts it owed, after it had previously been able to extend some financial obligations.

Echo Automotive's EchoDrive bolt-on plug-in hybrid kit
Echo Automotive's EchoDrive bolt-on plug-in hybrid kit

"At this time," it wrote on August 6 in a filing with the Securities & Exchange Commission, "the Company does not have adequate liquidity to repay any outstanding obligations."

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Employees were let go at that time, and the company could not find the capital to complete test units and move toward production. Echo Automotive stock [OTC:ECAU] is no longer listed.

Not vans, just kits

The company had started with more modest ambitions than Bright, which proposed not only to develop a plug-in hybrid system but also a lightweight, aerodynamic delivery van in which to sell it,