Goodyear Unveils Electricity-Generating And Shape-Shifting Concept Tires At Geneva

Concept cars are nothing new, but now companies are showing off concept tires that can be as radical as any vehicle they might get bolted to.

Case in point, Goodyear just unveiled two new concept tires at the 2015 Geneva Motor Show, and they go well beyond just providing a point of contact with the road.

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"these concept tires reimagine the role that tires may play in the future," Goodyear chief technical officer Joe Zekoski said in a statement. He went on to say that the company hopes it products will eventually become more integrated into the overall vehicle design.

The first futuristic tire concept is called BHO3, and while the name may not sound that interesting, the tire has a fairly impressive ability. Goodyear says it can generate electricity using the heat created by flexing under normal driving conditions.

This technology could potentially be applied to electric cars and hybrids, providing a supplementary source of electricity to improve efficiency.