Honda Takes A Less-Graphic Approach In New Anti-Texting Ad: Is This More Effective?

Last week, the National Highway Traffic Safety Administration published a heart-stopping PSA for Distracted Driving Awareness Month. Now, Honda has posted one of its own -- one that takes a considerably less graphic approach. Is one more effective than the other?

As you'll see from the clip embedded above, Honda opted for an animated ad that involves a fairly typical-sounding exchange of text messages. The team who created it chose to make their point via sound effects and inference rather than direct depiction of an accident.

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We've seen this kind of thing before. Back in 2010, we compared a somewhat over-the-top anti-texting PSA from the U.K. with one from Oprah Winfrey that was a much softer-sell.