Lotus Wants You To Test Drive The Evora 400, But Only If You're As Agile As It Is

It's not often that a company trying to sell a new car—particularly a fairly expensive, limited-production sports car—implies that potential buyers may not be up to driving it. Yet Lotus may just bruise a few fan egos with an unorthodox attempt to promote the new Evora 400. It's an online game running on the company's website that asks players to test their agility.

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The Lotus Evora 400 Agility Test is based on reaction-time tests used in fighter-pilot training programs, Lotus says. The goal is to move a yellow square around the board while avoiding several moving squares for as long as possible.

If a player fails to make it past seven seconds, the game responds with some taunts that reveal exactly what Lotus thinks of the competition, such as "Das ist awful! Something slower and German is more your style." Ouch.