Yahoo Autos How One Creative Renovated Her Parents' House on a $0 Budget—and Gained 5 Million TikTok Followers
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In 2020, Emily Shaw skyrocketed to TikTok fame after convincing her parents to let her renovate their home—without spending a cent, chronicling the whole process on her TikTok handle, @emilyrayna. (Rayna is Shaw's middle name.) An online career was born. "I never viewed being a content creator as a possibility for myself as a low-income person living in New Hampshire," Shaw tells HB. The timing was right: An interior architecture major, Shaw had an internship lined up at a big architecture firm pre-pandemic, but the job was sidelined in 2020 leaving her on the hunt for a next step.
"Right as I was supposed to graduate from college and start my career, the pandemic shut everything down," Shaw recalls. No matter—if you follow her on social media, you'll know that she doesn't shy away from curveballs. Making a name for herself with creative home DIYs and clever solutions, she swiftly established a devoted fan base (now five million followers and counting). During the holiday season, her curvy tree collar video went viral. One commenter said, "WOW, I don't know what to say anymore😳 You keep doing it girl, where does your creativity end?"
Shaw's content—room design ideas, Dollar Tree flips, furniture DIYs, renovation updates, and the like—draws people in from all backgrounds. They value her insight and knowledge, but also her playful personality and authentic creativity. Through her work, the 24 year-old-old looks to inspire: "Even if it's just one small DIY project, I hope it makes someone excited and confident about their surroundings."
After spending two years renovating and designing other people's spaces, Shaw was finally able to buy a house of her own. A proponent of thrift shopping and up-cycling furniture, Shaw has been customizing her interiors to incorporate the unique pieces she's found. "My favorite part about working on my own home is that I can be crazy about all the details that I want to be. I want my house to have so many stories and each corner you see was a moment in my life with memories and growth over time that led to a finished product."
Now a certified pro in the online world, Emily is most excited to see that mental health in the home space is starting to be prioritized. "For years, design has been watered down by the need for sales and interiors have become white boxes. Lately, I’ve been seeing more discourse online about how personalized spaces can benefit our mental health and it makes me so excited for the future of design."
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