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Behind the scenes at Ferrari

  • The flagship Ferrari Store in Maranello. Ferrari now runs 50 stores around the world, and between its stores and other licensers sells $2 billion a year in Ferrari-branded goods.
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    Behind the scenes at Ferrari

    The flagship Ferrari Store in Maranello. Ferrari now runs 50 stores around the world, and between its stores and other licensers sells $2 billion a year in Ferrari-branded goods.
    Justin Hyde/Yahoo Autos
  • The Ferrari Store in Maranello
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    Behind the scenes at Ferrari

    The Ferrari Store in Maranello
    Justin Hyde/Yahoo Autos
  • The 1962 Ferrari 250 GT "Breadvan" at the Ferrari Museum.
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    Behind the scenes at Ferrari

    The 1962 Ferrari 250 GT "Breadvan" at the Ferrari Museum.
    Justin Hyde/Yahoo Autos
  • A 1962 Ferrari 250 GTB, one of the world's most valuable cars, flanked by a Ferrari 599 GTO at the Ferrari Museum.
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    Behind the scenes at Ferrari

    A 1962 Ferrari 250 GTB, one of the world's most valuable cars, flanked by a Ferrari 599 GTO at the Ferrari Museum.
    Justin Hyde/Yahoo Autos
  • The test mule for the LaFerrari, code named F150, with camouflage designed for maximum ugliness, at the Ferrari Museum.
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    Behind the scenes at Ferrari

    The test mule for the LaFerrari, code named F150, with camouflage designed for maximum ugliness, at the Ferrari Museum.
    Justin Hyde/Yahoo Autos
  • The final model for the LaFerrari with an earlier design prototype.
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    Behind the scenes at Ferrari

    The final model for the LaFerrari with an earlier design prototype.
    Justin Hyde/Yahoo Autos
  • The first Ferrari, the 1947 Ferrari 125 S
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    Behind the scenes at Ferrari

    The first Ferrari, the 1947 Ferrari 125 S
    Justin Hyde/Yahoo Autos
  • Ferrari has rebuilt its factory campus with buildings designed by top architechts and renamed the streets for champion drivers; here's the interesetion of Enzo Ferrari Way and Kimi Raikkonen street.
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    Behind the scenes at Ferrari

    Ferrari has rebuilt its factory campus with buildings designed by top architechts and renamed the streets for champion drivers; here's the interesetion of Enzo Ferrari Way and Kimi Raikkonen street.
    Justin Hyde/Yahoo Autos
  • The engine plant at Ferrari's Maranello factory, where Ferrari builds its own V-8s and V-12 alongside turbocharged V-6 engines for Maserati.
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    Behind the scenes at Ferrari

    The engine plant at Ferrari's Maranello factory, where Ferrari builds its own V-8s and V-12 alongside turbocharged V-6 engines for Maserati.
    Justin Hyde/Yahoo Autos
  • The final assembly line at Ferrari's Maranello factory, which employs 3,000 workers.
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    Behind the scenes at Ferrari

    The final assembly line at Ferrari's Maranello factory, which employs 3,000 workers.
    Justin Hyde/Yahoo Autos
  • The Ferrari Classiche department offers factory-spec restorations of older models using original tooling. More than 30 cars were in the shop during our visit.
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    Behind the scenes at Ferrari

    The Ferrari Classiche department offers factory-spec restorations of older models using original tooling. More than 30 cars were in the shop during our visit.
    Justin Hyde/Yahoo Autos
  • A Ferrari 275 GTB/4 bought by Steve McQueen while he was filming "Bullitt," under restoration to factory spec at Ferrari Classiche.
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    Behind the scenes at Ferrari

    A Ferrari 275 GTB/4 bought by Steve McQueen while he was filming "Bullitt," under restoration to factory spec at Ferrari Classiche.
    Justin Hyde/Yahoo Autos
  • The body assembly line at Ferrari's Maranello plant.
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    Behind the scenes at Ferrari

    The body assembly line at Ferrari's Maranello plant.
    Justin Hyde/Yahoo Autos
  • The bicycles Ferrari employees use to get around the factory complex.
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    Behind the scenes at Ferrari

    The bicycles Ferrari employees use to get around the factory complex.
    Justin Hyde/Yahoo Autos
  • A Ferrari 458 Spyder customized by the factory. The customizations typically add a 25 percent to 50 percent premium to the price of a new Ferrari.
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    Behind the scenes at Ferrari

    A Ferrari 458 Spyder customized by the factory. The customizations typically add a 25 percent to 50 percent premium to the price of a new Ferrari.
    Justin Hyde/Yahoo Autos
  • An inspiration table at the Ferrari One-to-One department, where owners can customize their new Ferraris with unique colors and fabrics.
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    Behind the scenes at Ferrari

    An inspiration table at the Ferrari One-to-One department, where owners can customize their new Ferraris with unique colors and fabrics.
    Justin Hyde/Yahoo Autos
  • Leather options for Ferrari's custom department.
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    Behind the scenes at Ferrari

    Leather options for Ferrari's custom department.
    Justin Hyde/Yahoo Autos
  • Ferrari's Maranelllo factory.
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    Behind the scenes at Ferrari

    Ferrari's Maranelllo factory.
    Justin Hyde/Yahoo Autos
  • The photo used by Ferrari Classiche to restore Steve McQueen's 275 GTB/4
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    Behind the scenes at Ferrari

    The photo used by Ferrari Classiche to restore Steve McQueen's 275 GTB/4
    Justin Hyde/Yahoo Autos
  • Ferrari Classiche also performs upgrades to cars such as this 599 GTO.
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    Behind the scenes at Ferrari

    Ferrari Classiche also performs upgrades to cars such as this 599 GTO.
    Justin Hyde/Yahoo Autos
The flagship Ferrari Store in Maranello. Ferrari now runs 50 stores around the world, and between its stores and other licensers sells $2 billion a year in Ferrari-branded goods.
The Ferrari Store in Maranello
The 1962 Ferrari 250 GT "Breadvan" at the Ferrari Museum.
A 1962 Ferrari 250 GTB, one of the world's most valuable cars, flanked by a Ferrari 599 GTO at the Ferrari Museum.
The test mule for the LaFerrari, code named F150, with camouflage designed for maximum ugliness, at the Ferrari Museum.
The final model for the LaFerrari with an earlier design prototype.
The first Ferrari, the 1947 Ferrari 125 S
Ferrari has rebuilt its factory campus with buildings designed by top architechts and renamed the streets for champion drivers; here's the interesetion of Enzo Ferrari Way and Kimi Raikkonen street.
The engine plant at Ferrari's Maranello factory, where Ferrari builds its own V-8s and V-12 alongside turbocharged V-6 engines for Maserati.
The final assembly line at Ferrari's Maranello factory, which employs 3,000 workers.
The Ferrari Classiche department offers factory-spec restorations of older models using original tooling. More than 30 cars were in the shop during our visit.
A Ferrari 275 GTB/4 bought by Steve McQueen while he was filming "Bullitt," under restoration to factory spec at Ferrari Classiche.
The body assembly line at Ferrari's Maranello plant.
The bicycles Ferrari employees use to get around the factory complex.
A Ferrari 458 Spyder customized by the factory. The customizations typically add a 25 percent to 50 percent premium to the price of a new Ferrari.
An inspiration table at the Ferrari One-to-One department, where owners can customize their new Ferraris with unique colors and fabrics.
Leather options for Ferrari's custom department.
Ferrari's Maranelllo factory.
The photo used by Ferrari Classiche to restore Steve McQueen's 275 GTB/4
Ferrari Classiche also performs upgrades to cars such as this 599 GTO.

Ferrari's epochal factory in Maranello founded by Enzo Ferrari has been an automotive mecca for decades, but usually only the most well-heeled customers can get behind the gates. Here's a rare all-access look at the machines and people that makes the Prancing Horse the world's most valuable automotive brand.