Behind the scenes at Ferrari

The flagship Ferrari Store in Maranello. Ferrari now runs 50 stores around the world, and between its stores and other licensers sells $2 billion a year in Ferrari-branded goods.

The Ferrari Store in Maranello

The 1962 Ferrari 250 GT "Breadvan" at the Ferrari Museum.

A 1962 Ferrari 250 GTB, one of the world's most valuable cars, flanked by a Ferrari 599 GTO at the Ferrari Museum.

The test mule for the LaFerrari, code named F150, with camouflage designed for maximum ugliness, at the Ferrari Museum.

The final model for the LaFerrari with an earlier design prototype.

The first Ferrari, the 1947 Ferrari 125 S

Ferrari has rebuilt its factory campus with buildings designed by top architechts and renamed the streets for champion drivers; here's the interesetion of Enzo Ferrari Way and Kimi Raikkonen street.

The engine plant at Ferrari's Maranello factory, where Ferrari builds its own V-8s and V-12 alongside turbocharged V-6 engines for Maserati.

The final assembly line at Ferrari's Maranello factory, which employs 3,000 workers.

The Ferrari Classiche department offers factory-spec restorations of older models using original tooling. More than 30 cars were in the shop during our visit.

A Ferrari 275 GTB/4 bought by Steve McQueen while he was filming "Bullitt," under restoration to factory spec at Ferrari Classiche.

The body assembly line at Ferrari's Maranello plant.

The bicycles Ferrari employees use to get around the factory complex.

A Ferrari 458 Spyder customized by the factory. The customizations typically add a 25 percent to 50 percent premium to the price of a new Ferrari.

An inspiration table at the Ferrari One-to-One department, where owners can customize their new Ferraris with unique colors and fabrics.

Leather options for Ferrari's custom department.

Ferrari's Maranelllo factory.

The photo used by Ferrari Classiche to restore Steve McQueen's 275 GTB/4

Ferrari Classiche also performs upgrades to cars such as this 599 GTO.