Shang Xia, the Hermes brand born in China, opens in Paris

Shang Xia, a Chinese brand backed by French luxury goods group Hermes, has opened its first shop outside its home market. The Paris shop will test demand among non-Chinese customers for its handcrafted products.

A woman walks past the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)

Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen

Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen

Shoes and clothes are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen

Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. REUTERS/Jacky Naegelen

Furniture are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)

Scarves and clothes are displayed in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)

Cashmere jackets are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)

Scarves are displayed for sale in the shop of the young brand Shang Xia on its opening day in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)

Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)

Jiang Qiong Er (L), Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)

Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS HEADSHOT)

Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS HEADSHOT)

Jiang Qiong Er, Shang Xia's artistic director and chief executive, poses during a Chinese tea ceremony in Paris September 11, 2013. Shang Xia, the Chinese-born brand backed by French luxury goods group Hermes, opened its first shop outside its home market in Paris on Wednesday to test appetite among non-Chinese customers for its handcrafted products. The brand is trying to build a business centred on the revival of traditional Chinese crafts such as porcelain, cashmere felt and furniture, that were all but nearly destroyed by China's proletarian Cultural Revolution. REUTERS/Jacky Naegelen (FRANCE - Tags: FASHION BUSINESS)