Yahoo Autos Skims Casts Rosalía for First Bilingual Campaign
The innerwear, swimwear and loungewear brand cofounded by Kim Kardashian has enlisted Grammy-award winning Spanish singer-songwriter Rosalía for its latest campaign, which launches Monday.
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“Rosalía is such a cultural force within the music industry and I love how she takes risks with her personal style, while always staying her true self,” Kardashian told WWD exclusively.
“This campaign is all about the energy and confidence that she brings to the world,” the reality television star and entrepreneur added.
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Rosalía — who was born Rosalía Vila Tobella in Spain and who will embark on a 15-country tour for her album “Motomami” this summer — is equally as excited to work with the Los Angeles-based brand.
“I love Skims,” she said. “They are so comfy and make me feel very sexy at the same time.”
Skims, which was created in 2019 with the help of Los Angeles-based entrepreneur Jens Grede, has a history of working with high-profile models and ambassadors (and some regular people, too). The list includes former Victoria’s Secret Angels, like Heidi Klum and Tyra Banks, as well as Kate Moss; Megan Fox; Kourtney Kardashian; Bruce Willis’ and Demi Moore’s daughter and actress Rumer Willis; Team USA athletes, and former inmate Alice Marie Johnson.
