What Subscription-Based Car Features Are You Willing To Pay For?

Ford's BlueCruise
Ford's BlueCruise

Ford’s BlueCruise

Automakers are counting on EVs and software being a gravy train. With less revenue being made at the dealer level with the advent of EVs — there’s less moving parts and no engine, so not much to service. So they’ve come up with the brilliant idea of building the cars with the features you might want, but locking them behind software that you have to buy to unlock to use. That’s the gist of subscription based car features.

What’s more scary is that it seems like some people are warming up to the idea of this stuff, if they get to try it out first. A recent study showed 82 percent of people said that they’d be willing to consider these subscriptions in a future vehicle purchase. And it’s already started with tech like semi autonomous driving systems from Ford and GM that costs a couple hundred bucks a year if you subscribe; Mercedes-Benz and Kia essentially have marketplaces where customers will be able to shop and unlock features on their vehicles.


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