Tesla is losing its most loyal customers — and that’s bad news for Elon Musk.
Being a 20-something-year-old is hard, reader. I'm Diamond Naga Siu, and everyone wants to put us into a box.
At first I was a millennial. Then I became Gen Z. But I was compounded into a Zillennial. And now, it turns out I'm actually Generation Zalpha.
This externally imposed identity crisis feels arbitrary. Plus, it's even more gross, since this generation obsession appears to be a capitalism-fueled strategy to get our money.
Before these marketing schemes successfully take everyone's money, let's dive into today's tech.
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1. Tesla loyalists are officially over the company. They stuck with Elon Musk along a bumpy ride: "production hell," multiple federal investigations, and other catastrophes. But the final straw was slashing Tesla's prices. Many superfans and investors were enraged that they missed out on the hefty discount.
The company long relied on a futuristic image. It was poised to not only transform the auto industry, but also global business.
But the early, scrappy days of Tesla are long gone. And it's starting to look pretty similar to the car companies it originally disrupted, writes my colleague Nora Naughton.
Musk's crown jewel has ultimately turned into an overpriced ride. Meanwhile, the company keeps losing its edge elsewhere. Nora breaks down how Musk keeps Elon-ing, while Tesla keeps getting beat down.
Come along for Tesla's freefall here.
In other news:
2. Here comes SnapchatGPT. The social media company just hopped on the AI chatbot bandwagon with the launch of My AI, powered by OpenAI's buzzy ChatGPT. It can write haikus, plan trips, and do other tasks. Here's everything we know so far.
3. Twitter laid off more employees over the weekend. Some ex-employees learned they were cut after they couldn't log into their laptops or emails, per a New York Times report. Employees spent weeks bracing for these layoffs. More on the cuts here.
4. A former Microsoft VP of HR reveals four red flags while job hunting. Complicated bureaucracy and a secretive hiring process are two key pitfalls to look out for. Chris Williams explains how to look out for his four red flags – and why they should raise alarms.
5. Tech's best perks. They're rapidly disappearing amid a tightening economy. But Google used to pay for skiing in Vermont. And Apple would host live performances from musicians like Maroon 5 and Gwen Stefani. Check out the full list before the perks all disappear.
6. Google cuts cleaning robots. Everyday Robots, an experimental Google project, was shut down last month, per a Wired report. The company created and trained robots to do simple tasks like cleaning tables and sorting recyclables. More on the robot layoffs.
7. An Amazon delivery driver shares how AI tracks her movements. She shared in a viral TikTok how the company's tech flags movements like sipping coffee or not buckling her seatbelt fast enough. Get the breakdown here.
8. Check out EV startup Fisker's flagship SUV. The Ocean SUV features a solar roof and rotating touchscreen. Its range goes up to 350 miles, and can hit 60 mph in 3.9 seconds. Hop in for the full ride here.
Odds and ends:
9. Why rents are about to fall. After years of landlords riding high, real estate tides are finally turning. The year of the renter is upon us as apartment vacancies rise and tens of thousands of new units are under construction. Dive into the renter's market with us.
10. "Bare Minimum Monday" founder shares how it changed her life. Marisa Jo Mayes went viral for her work mantra. She told Insider how it's transformed her relationship with work and cut burnout. Bonus: If you like "Bare Minimum Monday," check out "Try-Less Tuesday."
What we're watching today:
The National Academy of Video Game Trade Reviews announces its NAVGTR Awards winners today.
Quarterly earnings for HP, Target, and other companies. Keep up with earnings here.
The Global Mobile Awards (aka GLOMO) are today. It's part of the multi-day Mobile World Congress — the largest mobile telecommunications event in the world — in Barcelona, Spain.
Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email email@example.com or tweet @diamondnagasiu) Edited by Dave Smith (tweet @redletterdave) in Toronto and Hallam Bullock (tweet @hallam_bullock) in London.
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