Toyota Is Building More GR Corollas to Meet Demand

When the Toyota GR Corolla first debuted, it came with a sales pitch made for Bring a Trailer flippers: The company wanted to build “one too few” cars, ensuring that every single model maintains its desirability and value. But after months of dealer markups and wait times for buyers to actually get behind the wheel, it’s become apparent that demand is even higher than Toyota predicted.

So, in turn, production is rising. The company has promised increased production volume for the GR Corolla in 2023, as well as an extension to the car’s Circuit Edition trim — originally intended to be a first-model-year exclusive. Your prayers have been answered: Getting your hands on Toyota’s hottest hatch is about to get easier.

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