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Toyota Recalls 33,000 Vehicles over Distributor's Inaccurate Stickers

2024 toyota tacoma hybrid
Toyota Recalls 33K Cars for Sticker IssueToyota
  • Toyota has issued a recall of 33,848 cars, trucks, and SUVs due to a label displaying an incorrect load-carrying capacity.

  • The recall affects vehicles sold through distributor Gulf States Toyota and spans 22 models.

  • Notification letters will be sent to affected owners on or before September 16, 2024, that will include corrected stickers for each model.

CLARIFICATION 8/13/24: We have updated the headline on this story to clarify that Gulf States Toyota is not a dealer but a distributor of Toyota products.

Toyota issued a recall spanning 33,848 vehicles due to an issue regarding incorrect load-carrying-capacity stickers. The recall spans the majority of models Toyota sells in North America and covers 22 models ranging from the company's sports cars to its pickup trucks and family vehicles.

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Unlike most recalls, which are generally tied to production issues or faulty hardware, this recall originated with Gulf States Toyota, a Texas-based Toyota distributor. The company is an official distributor of Toyota accessories. Naturally, adding new bits and bobs to your car impacts the load capacity by adding more weight to the car. Add 150 pounds of gear, and the listed load capacity decreases by 150 pounds—requiring an updated load-carrying-capacity label.

2024 toyota land cruiser first edition
Greg Pajo - Car and Driver

According to documents associated with the recall, Gulf States Toyota discovered a vehicle with an incorrectly modified sticker, which led to the recall. According to the documents filed with the National Highway Traffic Safety Administration (NHTSA), the relevant safety standard FMVSS 110 S10.2 requires "that the amount of weight the load-carrying capacity is reduced by be accurate within 1 percent of the actual added weight." Owners with an incorrect sticker may accidentally overload their vehicle, increasing the possibility of a crash.

Recall documents state that notification letters will be sent to dealerships on or before August 9, while letters will be sent to owners on or before September 16. The notification letters to owners will include corrected stickers for each model along with detailed replacement instructions. The company will also offer free replacements at any Toyota dealership. Owners who want to know if their vehicle may be involved in the recall can check the NHTSA recalls website or Toyota's recall tool.

The recall includes:

  • 2023–2024 BZ4X

  • 2025 Camry Hybrid

  • 2024 Corolla

  • 2023–2024 Corolla Cross Hybrid

  • 2023–2025 Crown

  • 2024 4Runner

  • 2023–2024 Highlander, Highlander Hybrid

  • 2024 Grand Highlander, Grand Highlander Hybrid

  • 2023–2024 GR Corolla

  • 2024 GR86

  • 2023 GR Supra

  • 2024 Land Cruiser Hybrid

  • 2023–2024 Prius, Prius Prime

  • 2023–2024 Sequoia Hybrid

  • 2024 Tacoma, Tacoma Hybrid

  • 2023–2024 Tundra, Tundra Hybrid

  • 2023–2024 Venza Hybrid

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