Yahoo Autos Victoria’s Secret Launches Inclusive Lingerie Brand Elomi
The lingerie industry has gone through a lot of changes as society has pushed for more inclusive sizing and representation. Victoria’s Secret has long been synonymous with intimates as the world has progressed so has the iconic brand. The label has launched Elomi, a lingerie and swimwear line to further demonstrate its resolve to uplift and support all women.
Carrying sizes 36 to 46 and cup sizes D to O, Elomi’s undeniably stylish and elegant silhouettes immediately evoke confidence and are a welcome addition to any wardrobe. Inspired by a sense of powerful femininity, the newest lingerie brand celebrates all shapes and sizes and encourages freedom of expression. While only a lucky few may see our most intimate selves, Elomi’s designs immediately evoke confidence. The brand is available to shop online.
Models La’Tecia Thomas and Tabria Majors spoke with Hypebae about the latest brand launch and what it means to champion body positivity and acceptance in 2022. Continue scrolling to read more.
What does it mean to you to have such an iconic lingerie brand offer more inclusive sizing?
Tabria The VS x Elomi partnership is definitely a step in the right direction. I applaud any brand that takes constructive criticism and actually implements it into their brand. I’m so glad that they’re taking the initiative to expand their size range. Partnering with Elomi now means there’s over 100 sizes available on Victoria's Secret, up to an O cup and 46 band size. Elomi celebrates body positivity and encourages the freedom to express yourself through lingerie and creates for larger size bodies. The Elomi bras fit perfectly and I love the fact all they want is to help women feel confident and supported.
La’Tecia The Victoria's Secret and Elomi partnership means so much to me! I have always wanted to see more inclusivity in the lingerie space so it’s amazing to be able to be a part of that. I have always loved Elomi lingerie for their perfect fit and how great their lingerie makes me feel – so confident. So, to hear that Victoria's Secret x Elomi are partnering together on the former brand's website is amazing. With Elomi coming onboard, Victoria's Secret now offers over 100 sizes up to a 46 band and US O cup, I cannot wait for others to get to try them!
As pioneers in the body acceptance movement, how have you seen the industry change over the years in terms of body positivity and diversifying casting? What gaps still need to be filled?
